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Articles on customer behaviour
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Demystifying the key drivers of online sales conversions
Posted on February 15, 2012 | No CommentsA strong understanding of optimisation is a major factor in e-commerce success. But sometimes the most effective drivers of online sales are often the most surprising. -
Customer profiling that works
Posted on February 6, 2012 | No CommentsInnovative data and customer profiling services are now providing marketers with a more intelligent way to find new customers. -
Merchandising essentials
Posted on February 3, 2012 | No CommentsMerchandising has always been important to driving retail sales. It should come as no surprise, then, that this powerful retail tool has an equally strong presence in the online retail world. -
Keeping up with marketing change
Posted on December 1, 2011 | No CommentsThe hyper-connected social universe is making life tough for businesses trying to stay on top of changing customer habits.
