Posted on May 19, 2014
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Thongs are an Australian institution. When Sunshine Coast surfer Stu Johnston picked up some colourful pressure-point massage thongs while in the Maldives, friends and family could not get enough of them. Eleven years on, Souls Thongs has a range of local and international stockists and sells its thongs online. Stu’s brother Andrew, a director of Souls Thongs, explains how they broke into the footwear market by adding a spin to an Australian favourite.