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Articles on Growth
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Turn your customers into your ultimate salespeople
Posted on July 25, 2012 | No CommentsGiven the power of word of mouth, a happy customer is potentially the ultimate salesperson. So how do you help them to spread the word? -
Sales incentives that work
Posted on July 23, 2012 | No CommentsHow do you get the best from your sales force? We asked Tupperware Australia’s promotions manager Bronwyn D’Agostino what business owners can learn from Tupperware’s use of sales and recruitment incentives. -
Competitions and giveaways part 1: Defining your goals
Posted on July 16, 2012 | 1 CommentA competition or giveaway can be a good way to spread the word about your business. In this series, we help you decide why, what, when, where and how to run a competition in Australia. Part 1 looks at working out the goal of a competition. -
Hyperlocal is the new global
Posted on July 9, 2012 | No CommentsA cleverly designed mail piece can combine the best of print with digital to generate new leads in a target area. -
Priced right
Posted on July 2, 2012 | No Comments“Pile ’em high, sell ’em cheap” might work for big business, but it is rarely a good strategy for small or medium businesses. Instead, a point of difference can allow you to charge a premium price. -
Evolving your product offering
Posted on June 29, 2012 | No CommentsWhen is the right time to change the products you offer, or add something new to your range? -
Business overseas: entering world markets
Posted on June 4, 2012 | No CommentsSo you’re doing well in Australia and it’s time to test your mettle on the world stage? Here’s a checklist to test export readiness. -
Direct marketing via Twitter
Posted on May 17, 2012 | No CommentsIt’s just one part of an overall marketing mix, but thanks to its reach and its unique power to efficiently communicate and share ideas, Twitter can no longer be ignored. -
Top tips for email marketing
Posted on May 4, 2012 | 1 CommentEmail marketing can be an effective and cost-efficient way of reaching new and existing customers. How is it best approached? -
The remarketing revolution
Posted on April 10, 2012 | 1 CommentRemarketing can allow businesses to reverse the fallout from lost sales while significantly increasing retention rates.
