Articles on Case studies

  • Thongs are an Australian institution. When Sunshine Coast surfer Stu Johnston picked up some colourful pressure-point massage thongs while in the Maldives, friends and family could not get enough of them. Eleven years on, Souls Thongs has a range of local and international stockists and sells its thongs online. Stu’s brother Andrew, a director of Souls Thongs, explains how they broke into the footwear market by adding a spin to an Australian favourite.

    Business success story: Souls Thongs

    Thongs are an Australian institution. When Sunshine Coast surfer Stu Johnston picked up some colourful pressure-point massage thongs while in the Maldives, friends and family could not get enough of them. Eleven years on, Souls Thongs has a range of local and international stockists and sells its thongs online. Stu’s brother Andrew, a director of Souls Thongs, explains how they broke into the footwear market by adding a spin to an Australian favourite.

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  • There’s an app for everything – but they can be hard to sell, based on reviews and screen shots alone. Enter App.io, an innovative service that allows brands to embed an interactive demo of their app into any web page.

    Business success story: App.io

    There’s an app for everything – but they can be hard to sell, based on reviews and screen shots alone. Enter App.io, an innovative service that allows brands to embed an interactive demo of their app into any web page.

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  • In 2005, Sascha Griffin started pinklily, an online shop for busy, modern women who want beautiful, practical storage solutions for clothes, shoes and accessories. Business Lounge spoke to Griffin about pinklily’s eCommerce success.

    eCommerce success story: pinklily

    In 2005, Sascha Griffin started pinklily, an online shop for busy, modern women who want beautiful, practical storage solutions for clothes, shoes and accessories. Business Lounge spoke to Griffin about pinklily’s eCommerce success.

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  • A vehicle forged by the Israeli military seems an odd item to introduce into the Australian automotive market. However, Tomcar Australia co-founder David Brim had faith in the unique off-road utility vehicle. Now, Tomcar Australia is attracting a surprisingly varied clientele.

    Business inspiration: Tomcar Australia

    A vehicle forged by the Israeli military seems an odd item to introduce into the Australian automotive market. However, Tomcar Australia co-founder David Brim had faith in the unique off-road utility vehicle. Now, Tomcar Australia is attracting a surprisingly varied clientele.

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  • The proof of the pudding is in the eating for Newcastle’s Pudding Lady, a 35-year-old business that now has 16 staff. Business Lounge spoke to owner Ann Cummings.

    Business success story: Newcastles Pudding Lady

    The proof of the pudding is in the eating for Newcastle’s Pudding Lady, a 35-year-old business that now has 16 staff. Business Lounge spoke to owner Ann Cummings.

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  • Australia’s biggest online wine retailer, Get Wines Direct, celebrated 12 years of e-commerce success in 2013, having sold more than $350 million worth of stock. Business Lounge spoke to Get Wines Direct partner, Damien Lister, about the spectacular growth of this online wine sales business.

    Business inspiration: Get Wines Direct

    Australia’s biggest online wine retailer, Get Wines Direct, celebrated 12 years of e-commerce success in 2013, having sold more than $350 million worth of stock. Business Lounge spoke to Get Wines Direct partner, Damien Lister, about the spectacular growth of this online wine sales business.

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  • Accepting secure online payments is benefiting both parents and administrators at prestigious independent institution, The King’s School.

    Biller solutions: The King’s School

    Accepting secure online payments is benefiting both parents and administrators at prestigious independent institution, The King’s School.

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  • With four gift stores in the Melbourne CBD, it was a natural progression for Spoilt owner Chelsea McIntosh to move her successful business online.

    Business inspiration: Spoilt

    With four gift stores in the Melbourne CBD, it was a natural progression for Spoilt owner Chelsea McIntosh to move her successful business online.

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  • Geelong online retailer Popcultcha is Australia’s largest online pop-culture merchandise store. We chat to owner Ash Howard about the family business’s success story so far.

    Business success story: Popcultcha

    Geelong online retailer Popcultcha is Australia’s largest online pop-culture merchandise store. We chat to owner Ash Howard about the family business’s success story so far.

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  • In just seven and a half years, NSW-based skincare brand MooGoo has gone from a dairy farm udder cream whipped up in the kitchen sink to an international skin, hair and sun care brand. Founder Craig Jones shares his success story with Business Lounge.

    Business success story: MooGoo

    In just seven and a half years, NSW-based skincare brand MooGoo has gone from a dairy farm udder cream whipped up in the kitchen sink to an international skin, hair and sun care brand. Founder Craig Jones shares his success story with Business Lounge.

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